Friday, 21 August 2009

Event led businesses

Apple stores have been running camps for kids during the school holidays. The free three hour sessions see kids, aged between 8 and 12, being taught to use iLife applications like iMovie and Garageband. From various blogs I've read they seem very well run and popular with both parents and kids.

Apple Camp is another example of the central role that events play within Apple's business. The famous MacWorld presentations galvanise the whole business; product developers work towards having things finished in time to make a launch slot within these hugely anticipated events.

by iLounge

I read recently about the idea of events as 'drop-deadlines' for businesses (I can't remember where I came across this but thank you to whoever it was). This is an often overlooked benefit of events. Ad campaigns can be quietly put back, website redesigns slip a little and new products hit the stores a couple of days later than hoped for, but once you've announced the date of your event you have yourself a drop-deadline and businesses thrive on these.