Monday, 28 September 2009

Psychogeography

One of the best things about working in experiential marketing is its newness. There aren't any IPA papers on how to do it or revered tomes sitting on the bookshelf. From a strategic point of view there are important things that can be learned from classic advertising planning, equally there is much room for new thinking and new techniques.

Trying to understand how people interact with brands in the live environment isn't straightforward and the more ways you can find to look at a situation the better. That's why psychogeography is interesting. Wikipedia defines it as "a whole toy box full of playful, inventive strategies for exploring cities...just about anything that takes pedestrians off their predictable paths and jolts them into a new awareness of the urban landscape."

For more on psychogeography check out this Australian radio show on speechification.