Friday, 18 September 2009

Secret Cinema

image courtesy of Future Cinema

Secret Cinema's recent screening in London Fields looks to have been an ambitious and well-conceived extension to previous events they've created. There is a brilliant photo set here.

From an event strategy point of view, a few things stand out for me:

The complementary power of the internet and events to bring people together around a shared passion. (that seems a tad obvious but I can't think of a better example of this than Secret Cinema)

The importance of building some mystery into the experience. People didn't know what the film was or exactly where when they bought tickets, but they trusted Secret Cinema that it would be great. (It was the 1970's New York film The Warriors)

The good sense of making it the audiences' event. By asking people to dress up, suggesting different looks depending on where they came from in London, it became a kind of consumer curated event, rather than just something you turn up to and wait for things to happen.