Monday, 19 October 2009

Ikea Crazy Golf

Photo by Nick Burcher

I'm a bit behind the curve on this one, I just came across Ikea's beautifully executed Crazy Golf competition on Nick Burcher's blog.

Photo by Nick Burcher

It was part of this summer's Sweden on Stage event on Hampstead Heath. Nick makes the point that Ikea are great at coming up with interesting bits of content. The Embrace Change online tool, launched at the time of Obama's inauguration, enabling you to personalise your own Oval Office with Ikea furniture was one such example.

The idea of taking over a tube carriage is something that I've heard in one too many creative brainstorms over the years. Ikea actually did it in Kobe, Japan.

More wonderful photos here.