Sunday, 29 November 2009

You will have an experience!

Did you see this? It has gone now, but last week the Lacoste Light Box was situated on the south-side of Covent Garden Market.

As the sign says it included a pop-up shop. You may well have fancied popping into the pop-up shop but on reaching the door, through which you would have seen all the lovely sports casual clothing, you would have been met by the below scrawled sign and a security guard strongly encouraging you not to pop-in.

Instead you had to go round the side and queue for the Kinetic Experience, have your Kinetic Experience (which was a video on the history of Lacoste) and then go into the shop. I know, I did it. I'm not sure what they could have done to create more barriers to purchase.