Saturday, 23 January 2010

Pileta de Cerveza

Ad Age reports on Argentine agency Santo's idea of running a competition for drinkers of Isenbeck (a beer brand) to win tickets to a pool party. So far, so humdrum. The rather wonderful twist was that the pool would be full of beer and you could dive right in. Sadly the Argentine government nixed the idea at the last minute.

Here is the accompanying TV spot.