Saturday, 30 January 2010

Up Helly Aa

photo CaptainOates

I'm doing some work at the moment looking at spectacles that attract a particularly male audience. I discovered Up Helly Aa when putting the latest calendar together and it certainly fits the bill.

It's a Viking festival of fire and it happened last week in Lerwick in the Shetlands - fire, smoke, weapons, dressing up as Vikings - what's not to love?

There is a great set of photos here.