Tuesday, 25 May 2010

Keeping an Eye on the Yanks

American marketing media seems to be brimming with experiential stuff. Here are two recent pieces.

Adweek's article, Post-Digital Era Brings Traits of Web to Real World, has some nice examples of cross platform ideas.

Event Marketer, reports on Method's latest foray into experiential. The brand's 'Wash Smart Give Smart' donation truck is a social marketing concept that partners with Goodwill Industries and sees passersbys encouraged to spontaneously donate their clothes. The campaign is designed to promote their new washing detergent range. They seem to have followed a lot of the good advice pointed to here. Interestingly, they are now competing with Tide who broke new experiential ground with Clean Start.