Thursday, 19 August 2010

Bruce Springsteen Masterclass

The latest edition of The Word Magazine asks Has the Live Boom Burst? You can read it here. Seemingly in the US tours are being canceled and tours re-routed to smaller venues, the magazine asks whether we can expect something similar in the UK.

I suspect we are certainly due a leveling off across the paid for event marketplace. The very fact that you can't record or time-shift a live experience presumably means that the moment of over supply is felt more sharply than with other media. There are only so many days in the week and as a result only so many gigs, book readings, festivals, lectures, outdoor cinema screenings that a person can experience.

The boom in live has generated a much more demanding audience. People just aren't prepared to sit through a boring 2hour gig. It's amazing to think that we once were - but live was a rarer treat back then.

The acts that survive in this increasingly competitive live marketplace will be those that innovate, really play for the audience and deliver value for money - Bruce Springsteen is the role model. In fact, perhaps Springsteen should run masterclasses for upcoming acts faced with the prospect of live being their main source of income.