Thursday, 26 August 2010

Leaving a Fingerprint

Ever since reading Baked In I've been noticing more and more instances of the product doing the talking. Here is a lovely Lego example via the Brand Gym.

1. Product Pride that Leaves Fingerprints

What’s with the banana? The other day, my son got a new Lego Indiana truck set and in the truck, we found a minuscule plastic… banana. It got me thinking about this fabulous company and I started digging....

There is an incredible pride in product making at Lego, and the culture allows for product developers to actually leave a trace. Look at the fire engine picture. Guess what the HA 72 08 means? Well, it’s the initial of the designer Hendrik Andersen followed by the project number.