Monday, 8 November 2010

Online / offline Jay-Z campaign



Following on from the recent Nike Grid, the launch of Jay-Z's book Decode sees another campaign based around urban gaming. In short it is an online treasure hunt with links to real world locations displaying pages of the book, all of it driven driven by the chance to win a trip to see Jay-Z play in Vegas. There is a write up of it here. Can't help feeling that it does more for Bing than for Jay-Z, more real world street level scavenging would help shift the balance the other way. Fun all the same.