Thursday, 13 January 2011

Getting going

Three live experience concepts to kick start 2011's blogging.

In London Red Bull yet again prove that they are the Daddy of experiential marketing, bringing their 'Mini Drome' to Bethnal Green's York Hall this weekend.

For years now Red Bull have delivered amazing live experiences, flugtag, air race, jet packs. It is impossible to think of another brand so prepared to take things off the flipchart and into the real world.

Meanwhile in Japan some crazy coot sets up a cafe where you get the order of the person in front of you. More here and thanks to We Are What We Do for flagging this one.

And in the US someone spoofs those oh so predictable integrated award entries.